THE 20TH CENTURY (1900-1930):
The past century was the one that gave the final push to professional hairdressing. Despite the fact that it had already made its first steps a few decades earlier, it was in the 20th century when beauty salons dedicated exclusively to hair emerged, when they approached the town, when specific products ceased to be artisanal and large firms appeared , when men and women decided to dedicate part of their family budget to fix their hairstyle and when schools and hairdressing studios arose.
But if there is one truly remarkable fact, it was the one that occurred in the 1920s: women cut their hair short. With the incorporation of women to work, they had stopped combing their hair only to groom themselves and had begun to look for comfort. The logical evolution of the search for the practical was to cut your hair like a man: the garçon style emerged. At that time cutting hair became a symbol of modern women. Initially there were those who considered that female short hair would be a passing fashion, but it really became one more option, and an option that has always remained linked to enterprising, daring, independent and modern women. We are thus before the birth of the hairdresser as we understand it today.
THE 20TH CENTURY (1930-1960):
The golden age of Hollywood, that of what is now the classics of cinema, will influence all aspects of fashion. In hairdressing, the great waves in the purest Vivien Leigh, Maureen O´Hara or Rita Hayworth style became the maximum exponent of elegance. However, if one hairstyle created a school, it was the so-called “Peek-a-boo-bang” consisting of a large mass of wavy platinum blonde hair that covered one eye, popularized by one of the great celluloid myths: Veronica Lake.
But if there was an actress who determined the type of work that was done in hairdressing that was Marilyn Monroe. The sexiest blonde in history could be considered a fraud, since it is well known that her natural hair color was brown. Still, such was the success that she got dyed platinum blonde, that thousands of women around the world did not hesitate to emulate her, trying to get closer to the image of the seductive actress.
In terms of products, they were the years of greatest growth of lacquers and “pleats” that had to keep intact the laborious work of hairdressers. Any woman who borrowed had to go to the salon at least once a week, although in high society it was not uncommon to get her hair done daily by a specialist. Among men it was more music than cinema that made certain hairstyles popular, so in the 1950s the mythical Elvis toupee spread throughout the world, sustained thanks to strong gum (then glitter).
The authentic passion for fashion and the cult of the image still in force today is born.
THE 20TH CENTURY (1960-1980):
In the 60s and 70s there was a real revolution in terms of hair fashion. The hairstyle becomes one of the most characteristic hallmarks of each person, and especially young people make it the saint and hallmark of their group or “urban tribe”, so that it identifies them with certain ideals or convictions, or I frame them as followers of specific trends.
Thus, the “rockabilly” that had emerged in the previous decade will be styled with a toupee in the purest Elvis style and will perpetuate it until the 90s. Followers of the “beat” movement will imitate “The Beatles” with their little manes and fringes scandalizing own and strangers with what was then considered too long hair for the male audience. But in the 70s the true revolution of shape and colour arrived: the glam, with David Bowie in the lead, propelled the mullet (very short bangs and longer hair at the nape of the neck) that came to evolve to unsuspected limits with the punk movement it built high ridges of strident colours on a mullet base. Also in the 70s dreadlocks were scandalized, which following Bob Marley’s dreadlocks initially triumphed among the African-American public, although in the 90s all kinds of young audiences became popular, including the girls who at first had shown themselves more reluctant to adopt this hairstyle. For its part, the hippie movement and later grunge, propelled an “anti-hairdressing” fashion in which what was prioritized was a neglected, long and fallen hair in the most natural way possible. However, for the pseudo-followers of these trends, it was necessary a good salon work, to achieve a neglected appearance in what really was a well-treated hair. However, if there are two hairstyles to highlight from the fashion hair of the 60s and 70s that became wildly popular